GTM Process Design · Technology Architecture

Verizon Connect | AI-Ready GTM Tech Stack

What they have versus what to investigate, stacked L0 to L4. Built bottom-up, because the foundation is what makes every layer above it trustworthy and agent-operable.

Existing (keep as apps)

Investigate / explore

▼GUIDANCE

SIGNAL▲

LAYER 4

Investor Metrics

Evaluate investments.

GROWTH RATE · CAC PAYBACK · LTV:CAC · RULE OF 40 · MAGIC NUMBER

Governed BI · probabilistic FP&A · board dashboards

HAVE

none named (spreadsheets / SFDC reports)

INVESTIGATE

LookerTableau / Power BIPigmentCausalDrivetrain

LAYER 3

Performance Metrics

Direct the resources.

NRR · ARR · LTV · CAC · FCF MARGIN

Revenue intelligence · forecasting · CS health · cohort analytics

HAVE

GainsightStaircase AIGong (partial)

INVESTIGATE

ClariAvisoBoostUpcohort analytics

LAYER 2

Operating Metrics

Optimize the growth engine.

UNIT ECONOMICS · GROWTH PERFORMANCE · PRODUCTIVITY

Routing · AI scoring · engagement · enablement · agentic orchestration

HAVE

LeanDataSalesLoftHighspotMindMatrix

INVESTIGATE

Clay (AI scoring)AI BDR: Artisan / 11xWorkato / n8nAgentforce

LAYER 1

Data Structure

Define what is measured.

TIME · VOLUME · CONVERSION · COST · LOOP METRICS

Product analytics · conversation intel · intent capture · reverse-ETL

HAVE

PendoArtemisGongDemandbaseQualtrics

INVESTIGATE

Hightouch / Censusstandardized event definitions

★ START HERE

LAYER 0

Data Model (Bowtie)

Complete customer journey.

THE SYSTEM OF RECORD. EVERYTHING ABOVE READS FROM HERE.

Warehouse · ELT · golden record · semantic layer · identity · composable CDP

HAVE

SalesforceArtemisLytics

INVESTIGATE

Snowflake / DatabricksFivetrandbt + Semantic Layer / Cubeidentity resolutionSPICED as the schema

Cross-Cutting Spine

The "AI-ready" layer. These span every layer, L0 to L4. This is where the re-architecture should anchor.

Unified data / semantic layer

dbt Semantic Layer, Cube. Holds the SPICED / bowtie schema. The single biggest AI-readiness lever.

Agentic AI orchestration

Agentforce, Common Room, Rox. Agents act across layers, not just report.

+ MCP as the agent-to-data protocol

Governance, trust & observability

Atlan, Collibra (catalog) · Monte Carlo (observability). Without it, agents cannot be trusted to act.